OUR STRATEGY

 

 

RFAL specialises in management consultancy. Often businesses may wish to have an independent assessment of the marketplace in which they operate and a snapshot of where to move forward in terms of their chosen market taking into account the competition and other external factors. Equally businesses who do not have the resources to employ a full time strategy, marketing, communications or change management professional may wish to utilise the services of an interim manager working for a specific period of time advising and then implementing and carrying out a tailored programme or campaign to meet their needs.

RFAL focuses on strategy, marketing, communications and change management.

 

STRATEGY

Being able to formulate and implement an effective strategy is at the heart of all successful businesses. RFAL can assist with the strategy formation and revalidation process which is vital to ensure your business is still following the correct strategy for the market conditions it is currently facing. RFAL can provide specialist strategy advice to suit your requirements.

   

MARKETING

Getting the marketing strategy right is vital in understanding your customers and competing 24/7 in a rapidly changing and competitive global market. RFAL understand the complexities of operating within a 24/7 environment and are adapt at exploring new avenues for clients in ensuring their products and services meet and exceed the expectations of their customers. New business development opportunities are highlighted and explored in a full in-depth assessment of the clients business. Equally attention is given to taking into account cultural issues that may affect buyer behaviour.

 

COMMUNICATIONS AND CHANGE MANAGEMENT

Successfully changing the culture of an organisation to reflect more fully the needs of customers requires all those involved to recognise the main issues as seen from outside their organisation. RFAL can facilitate this bringing an all embracing wider view of the issues affecting the marketplace in which you operate. RFAL can provide change management services tailored to your particular needs. Please contact RFAL for a detailed discussion on your requirements. RFAL can provide services tailored to your particular needs.

INTERIM MANAGEMENT

Interim assignments undertaken by RFAL include: Internal Communications and Change Manager  |  Marketing Communications Manager  |  Academic services provided to a UK Business School at a leading University on two occasions including overseas in Hanoi.